A Reliable, Trackable Path to Consistent Inquiries.
DPC Growth Lab partners with Direct Primary Care and concierge practices to plan, test, and optimize member acquisition campaigns.
Our Growth Packages are matched to your monthly marketing budget, with commitment terms built for real execution, not long-term lock-in.
Most Marketing for Membership-Based Primary Care Skips the One Number That Actually Matters.
Most membership-based practices already know their panel goal. Practice owners have a good sense of their market, their competition, and where their next members are likely to come from. What’s harder to pin down is the timeline and the monthly spend required to actually get there, and that’s the part most marketing partners never commit to.
Most marketing agencies for DPC and concierge practices charge monthly retainers, run campaigns, and report on clicks or website traffic, but often stop short of the one number that matters: booked consultations with qualified inquiries.
DPC Growth Lab plans, validates, and executes member acquisition campaigns with a single focus: delivering qualified inquiries at a cost you can sustain as you grow (See how our packages work)
One Plan, Matched To Your Marketing Budget
Each Growth Package bundles patient acquisition, SEO, and marketing infrastructure work into one plan, scoped to your monthly marketing budget.
The services included are set by the tier you choose, which keeps the scope clear from the start.
Everything is confirmed together on a SOW agreement before project delivery starts.
We Work With Practices at Two Stages of Growth
Early Growth Months
1–24 monthsYou’ve proven the model and cleared the early churn. Marketing has probably started somewhere through local community outreach and you do social media content. But inquiry volume isn’t consistent, and your cost-per-acquisition is unclear.
DPC Growth Lab helps you validate and fast track what works in your market, set up cost-effective campaigns, and track the only metric that matters: qualified inquiries that convert to enrolled members.
Scaling Stage
24–48 monthsYou have campaigns running, possibly through an agency or independently. The output is usually clicks and impressions, not a reliable monthly number of qualified inquiries.
We audit what is in place, identify where the enrollment journey is leaking, and restructure around actual cost-per-enrolled-member targets.
Model Your Growth Before You Commit to Marketing
We start with four inputs:
Panel Size
We consider current panel size and maximum capacity of a practice
Membership Fee
We consider average monthly membership fee
Intake Target
Target monthly intake of the practice (often 5–25 new members)
Growth Window
We consider timeline to full panel (typically 12–24 months), expected and realistic.
Behind DPC Growth Lab
DPC Growth Lab is a business of Scaling Up Digital, a growth marketing and go-to-market firm from founders with nearly two decades of industry experience supporting SMB and Mid-market businesses across global markets.
That background shapes how we work today:
We operate as a fractional growth partner, focused on outcomes, constraints, and long-term sustainability.
We are backed by Healthcare operators and advisors with active DPC practice experience
Most agencies operate in silos: ads, SEO, or websites – without addressing how these pieces work together. We take a full-stack view of the pre-enrollment journey.
Our goal: Systematic Patient Acquisition for Membership-Based Practices.
"A true growth marketing partner in building our practice!"
Our Thoughts on Growing a Membership-Based Practice, Twice a Month
DPC Growth Brief is a bi-weekly newsletter for DPC and concierge practices working on panel growth. Each issue shares grounded insight on filling your panel, improving the patient inquiry journey, and avoiding common marketing mistakes.
You can preview a selection of featured posts on the DPC Growth Brief page.
There are no promotions, it’s short and practical, and you can unsubscribe anytime.